It was just this past May that MasterCard expanded its stake in the digital payments arena with its PayPass Wallet Services, and it’s already getting a bit of an overhaul. Today, MasterCard has announced that PayPass Wallet Services is graduating from its production trial with a new name — MasterPass — and a slightly broader approach to how it aims to improve users’ shopping experiences.
MasterPass will roll out to the masses in Canada and Australia before the end of March, with a U.S. launch slated for the spring and a U.K. launch to follow in the summer. To understand what MasterPass does, though, we need to rewind for a moment. MasterCard officially fired up PayPass Wallet Services last spring by allowing users to create free accounts and pay for purchases on certain partner websites using the identity, credit card, and shipping information they’ve stored in their PayPass “wallets.”
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